Tuesday, April 24, 2018

Tom Mix Ralston Straight Shooters

©2008 Kim Giancaterino. All Rights Reserved.
Tom Mix Ralston Straight Shooters

Tom Mix Will Forever Be "The King of Cowboys"

Tom Mix King of Cowboys
Tom Mix - The King of Cowboys
During his long and successful career, Tom Mix appeared in nearly 300 movies. All but nine of them were silent films. Sadly, many of those early Western films are now considered lost.

Tom Mix and his horse Tony were huge celebrities in the 1920s and 1930s. Millions of American children grew up watching the duo on Saturday afternoons at the cinema. "The King of Cowboys" portrayed a good guy, and was equally famous for performing his own stunts.

He took his acting ability lightly. When asked by a director to change expressions, he was said to have replied "Which one do you want ... one? two? or three?"

A real cowboy and champion rodeo roper, Tom Mix was frequently injured—he suffered many broken bones and bullet wounds. He was shot 12 times, his body bore scars from 22 knife wounds, his nose was injured when an artillery cart blew up, and his back sustained a 4-inch-square wound from a dynamite explosion.

The Fighting Streak (1922)
Tom Mix Movie Poster Replica
Tom Mix
The Old West is not a certain place in a certain time, it’s a state of mind. It’s whatever you want it to be.

Ralston Straight Shooters Club of America "Secret Manual"
Courtesy Boom Pop! (March 25, 2010)
Tom Mix Secret Manual

Tom Mix and Tony
The Pair were Major Celebrities in the 1920s and 1930s
Tom Mix's Injuries
Tom Mix performed his own stunts and was frequently injured. Most of his injuries are diagrammed below in a page from the Tom Mix "Secret Manual," a highly sought collectible.

Ralston Straight Shooters Club of America "Secret Manual"
Courtesy Boom Pop! (March 25, 2010)
Tom Mix Secret Manual Injuries

The Great K&A Train Robbery (1926)
Tom Mix Movie Poster Replica
Pop Culture Reference
In The Beverly Hillbillies, Jed Clampett's reason for moving to Beverly Hills was to live in the same place as Tom Mix.

Tom Mix My Pal the King
My Pal, the King (1932)
Hollywood's First Western Megastar

Thomas Edwin “Tom” Mix was a genuine cowboy turned actor, whose first appearance was in a short film called The Cowboy Millionaire, released in October 1909. He's shown here in 1932 with actor Jim Thorpe on the set of My Pal, The King.

Tom Mix revolutionized the Western film genre for all cowboy actors who would follow in his footsteps. Interestingly, he was not fond of John Wayne—ultimately the star of 84 Westerns!—and referred to the nascent actor as a “no-talent upstart.”

In 1933 Tom Mix began endorsing Ralston® 100% Wheat Cereal through the world-famous radio series bearing his name and its companion club, the Ralston Straight Shooters of America. It was a brilliant marketing move.

Young listeners were encouraged to order a series of special Tom Mix comic books, available only by writing the Ralston Company. The exclusive comic books were mailed from Checkerboard Square in St. Louis and were not sold at newsstands.

Tom Mix remained popular on radio and in comic books for more than a decade after his accidental death, caused by an unfortunate automobile accident in 1940. Seventy-plus years later, Tom Mix cereal box top premiums are still traded by collectors.

Tom Mix Ralston Straightshooters
Club Members Exchanged Ralston Purina Box Tops for Prizes and Premiums

My Pal, the King (1932)
Tom Mix Movie Poster Replica
Pop Culture Reference
Tom Mix appears on the cover of The Beatles' Sgt. Pepper's Lonely Hearts Club Band album (shown below). Can you spot him? Hint: He's wearing a cowboy hat.

Beatles Sgt. Pepper's Lonely Hearts Club Band Album
Sgt. Pepper's Lonely Hearts Club Band

Home of Tom Mix Postcard
Beverly Hills, California
Tom Mix Home Beverly Hills California Postcard
Home of Tom Mix Postcard

Tom Mix
Years ago I used to live in a cow-camp, where a bed and a knife, fork, spoon were all the things I could look forward to in the evening. Now I live in what is known as a gentleman's estate. I go back to this place in the evening and wander around. Nothing there but dignity.

Rough Riding Romance (1920)
Tom Mix Movie Poster Replica
The Ralston Straight Shooters' Pledge of Allegiance
I promise to shoot straight with my friends by telling the truth always, by being fair and square in work or play, by trying always to win, and by being a good loser if I lose.

Tom Mix Keep Calm and Shoot Straight
See the Entire Keep Calm and Shoot Straight Collection

Tom Mix Museum
Dewey, Oklahoma

Tom Mix photograph by sjb3949
Rustic wood texture photograph by Curriculum_Photografia
Tom Mix Museum
Cowboy Spirit
Boom Pop!
Codes of the West